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Email Marketing with Shoreline Media is a great way to reach your customers as well as potential customers. Stay in front of the crowd with Email Marketing that works. With classy well designed emails we make sure that your message stands out. Producing an email newsletter is a great way to keep your audience tuned in, an audience that has shown interest in what your company offers and, as a result, has elected to be a part of your newsletter campaign.
That’s a “top of the food chain” position for a small business. But only when it’s produced professionally, creatively and emailed out on a consistent basis.
Many businesses write in asking about what the average frequency of sending email newsletters should be, its potential content and management systems. These answers can be found within the unique dynamics of each business’s marketing plan. What we mean are the companies goals, current marketing/advertising efforts and the company’s imprint among its demographic in the market.
As an example – A local bar may send out a weekly email newsletter to customers about its daily and weekly specials along with its entertainment schedule, however, a building contractor who sends to his/her list once a week about the progress of current jobs (as a promotional tool) may end up with a large number of people unsubscribing. Although that contractor may have a great reputation in the community – it can become a little repetitive seeing the same jobs in a newsletter for weeks on end until they are completed.
Like we said, its important to know your market – the content you send, the frequency at which you send it and who you send it to are vital elements to your email newsletter and each depends on your business, your goals and your audience.
Are you ready to start reaching YOUR TARGET DEMOGRAPHIC?
A good business is one that makes money when everyone is making money, including your competition … but a great business is one that makes money even when everyone else isn’t … let us put you on the track to GREATNESS!
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